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Tough Times Talk
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Thompson Communication Breakthroughs, LLC
P.O. Box 24594
Winston-Salem, NC 27114
JeffTcom@aol.com
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Communication Mastery for Today's Leaders |  |
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- THESE ARE DIFFICULT DAYS
It's been over 10 long, hard years since the 9/11 World Trade Towers attack, and yet still more terrorism is threatened! The world is still in shock! Consumers and travelers are fearful! The Iraq and Afganistan wars have cost billions, as well as the lives of thousands of US soldiers, and there is still no end in sight! - North Korea and Iran are growing nuclear threats!
After a stressful election, in'08 the President faces blockage at every turn in Congress. The economy and our finanacial systems are in shambles. Housing defaults run rampant. Taxpayers and jobless workers are paying the costs. We've gone from a hefty surplus in 2000, to today's unfathomably deep deficits! Business has stumbled into a recession! Scandals smear both corporations and government! Budgets are tight! Layoffs abound, thousands at a time! Your company has a crisis!....Ya-da, Ya-da,Ya-da! SOOOO....GET OVER IT!!! and "LET'S ROLL," to quote a valiant young man who gave his life aboard a doomed airliner on 9/11 so that we might have the opportunity to carry on and thrive. Since then, thousands of our young warriers have also made the ultimate sacrifice, to keep us and our way of life alive.
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- COMING OUT - PROACTIVE COMMUNICATIONS
WHEN THE TIMES GET TOUGH, THE TOUGH GET TALKING... not hiding nor hedging. The "Bunker Mentality" is only for those who CHOOSE to play the "victim." Economic history has repeatedly demonstrated that during business declines, those who actually INCREASE THEIR VISIBILITY and ACCESSIBILITY to the public, to their markets and the media, NOT ONLY SURVIVE over the competition. They promote and grow market share to become industry leaders, inheriting the other meeker guys' market and clients!
DON'T WING IT
Sure, raising visibility helps, but don't go into the spotlight only to "shoot yourself in the foot." ONE mispoken word can cost you your entire market, or even close your business. Risky, right? But as always, "No risk...no gain!"
GET READY
Choose your spokesperson wisely, not just the closest available "sacrificial lamb." Pick a knowlegeable, attractive, authoritative, likeable and articulate representative, generally at one of the hightest levels in your organization. Your credibility as a company depends upon ALL of these "human" factors....plus SKILLFUL communications to "Meet the Press" and to strongly deliver your key message points.
SEE THE PROS Get professional help from the seasoned communications experts at Thompson Communication so that ANY challenge, in public, in court, or in the media is seized as an opportunity to position your company as an industry leader and to sell its wares or services. When you have a bad golf swing, you see the pro. When you are sick, you see a doctor. When you have legal problems, you see a lawyer. When you must rise above the noise of the doom sayers with your positive message... Call Thompson Communication Breakthroughs, LLC at (336) 712-3341. To sell your ideas, your product, your service and your good name...let us help.
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